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The Quarter Our Best-Performing Channel Turned Out To Be Measuring Itself

Kartik Chugh · Sep 25

How Car Wash Marketing Automation Improves Customer Retention

Ihor Lavrenenko M.S. · Sep 25

When Ad Creative Gets Cheap, the Scarce Skill Is Knowing What Not to Say

MING-YUAN XIE · Sep 25

Five Things a Year of Putting AI Into My Own Business Taught Me

Dr. Igor Ivitskiy PhD · Sep 25

AI Search Isn't Hitting Publishers Evenly — and the Gap Should Change Where You Place Content

James Nash · Sep 25

How to Know Your Marketing Is Working When the Data Cannot Prove It

Orkan Arat · Sep 25

We Paid for Placement on a Site With Great Traffic. The Traffic Was Refreshing Itself.

Ankush Gupta · Sep 23

The Ad Campaign That Looked Profitable Until We Pulled Brand Search Out of It

RHILLANE Ayoub · Sep 23

The Missed Call Is Where Your Ad Budget Actually Dies

Victor Smushkevich · Sep 23

We sized our market with keyword volume for two years. Here is what we found when we stopped.

Abhishek Shah · Sep 23

Make Smarter Splits: How Marketers Balance Brand Building and Direct Response in Quarterly Marketing Budgets

Marketing budget allocation between brand building and direct response remains one of the most contentious decisions teams face each quarter. This article breaks down 25 strategic approaches to making that split more effective, drawing on insights from marketing experts and practitioners who have tested these methods in real campaigns. The tactics range from measuring incrementality through holdout tests to using LTV-CAC ratios as reallocation triggers.

Marketer Magazine · Sep 22

Pick the Right Event Marketing Bet: Sponsorship or Owned Experience

Choosing between event sponsorships and owned experiences can make or break a marketing budget. This article draws on insights from industry experts to examine 25 practical strategies that help teams decide where to invest their event dollars. Readers will learn how to match event formats to buyer readiness, measure meaningful interactions, and turn gatherings into pipeline-building opportunities.

Marketer Magazine · Sep 21

Why Risk Reversal Backfires on Established B2B Buyers

Nick Baudoin · Sep 21

We Have No Marketing Team. Our Biggest Channel Turned Out to Be AI Assistants.

Daniel Brinzan · Sep 21

Marketing to buyers who don't read marketing

Nick Sawinyh · Sep 21

The Front Door Moved and Most Marketers Are Still Painting the Old One

Donnie Strompf · Sep 17

The AI GTM Playbook Is Broken

Kuber Sharma · Sep 16

Canvora Turns Claude and ChatGPT Into an On-Brand Design Studio in 150+ Languages

Marketer Magazine · Sep 16

How LED Signs Support Advertising Campaigns for Local Businesses

Bill McKillop · Sep 16

Make AI Work for Content Marketing Without Losing Your Voice

AI tools promise faster content production, but many marketers worry about sacrificing authenticity in the process. This guide compiles practical strategies from experienced content professionals who have found ways to use automation while preserving brand voice and editorial standards. These twenty-five expert-backed methods show how to assign the right tasks to technology and keep human judgment where it matters most.

Marketer Magazine · Sep 15

Choose the Right Response to Negative Feedback on Social Media and Reviews

Negative feedback on social media and review platforms can make or break a brand's reputation, yet many businesses still struggle to respond effectively. This guide draws on insights from customer service experts and reputation management professionals to provide clear, actionable strategies for handling criticism online. From distinguishing legitimate complaints from trolls to knowing when to take conversations offline, these 25 expert-backed approaches will help any organization turn negative moments into opportunities for trust.

Marketer Magazine · Sep 14

The Segment of One: How Shrinking Our Market Beat a Bigger Budget

Elijah Fernandez · Sep 11

Marketing a Branded Residence: What a Global Name on the Building Changes, and What It Does Not

Nassira Sennoune · Sep 11

The Marketing Advantage Nobody Talks About: Speed of the Feedback Loop

Daniel Haiem · Sep 11