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Campaign of the weekArticle

My sales calls showed that "I'll think about it" isn't necessarily a no

Dr. Igor Ivitskiy PhD · Oct 29

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Q&A

How Marketers Turn Conflicting Customer Feedback Into Clearer Messaging

Conflicting customer feedback can make clear messaging feel out of reach. Insights from marketing experts show how to separate useful signals from distracting opinions. Learn how to use buyer behavior, sales results, and plain customer language to sharpen every message.

Marketer Magazine · Oct 27

Q&A

How to Refresh Brand Messaging Without Losing Customer Trust

Refreshing brand messaging does not require abandoning what customers already trust. The right changes sharpen value, replace vague claims with proof, and make each message more relevant. Insights from brand and marketing experts show how to update your message while protecting recognition and credibility.

Marketer Magazine · Oct 26

ArticleFind bookstores

The Independent Bookstore Is Back. Here Is How Authors Can Land a Signing.

Independent bookstores are opening at the fastest pace in decades, and most are built around events. How authors can find the right store and pitch a signing.

Featured · Oct 22