Article
Why Risk Reversal Backfires on Established B2B Buyers
Nick Baudoin · Sep 21
Campaign of the weekQ&A
Make Smarter Splits: How Marketers Balance Brand Building and Direct Response in Quarterly Marketing Budgets
Marketing budget allocation between brand building and direct response remains one of the most contentious decisions teams face each quarter. This article breaks down 25 strategic approaches to making that split more effective, drawing on insights from marketing experts and practitioners who have tested these methods in real campaigns. The tactics range from measuring incrementality through holdout tests to using LTV-CAC ratios as reallocation triggers.
Marketer Magazine · Sep 22
Now running
Article
We Have No Marketing Team. Our Biggest Channel Turned Out to Be AI Assistants.
Daniel Brinzan · Sep 21
Article
Marketing to buyers who don't read marketing
Nick Sawinyh · Sep 21
On the board
Pick the Right Event Marketing Bet: Sponsorship or Owned Experience
Q&A · Marketer Magazine · Sep 21
The Front Door Moved and Most Marketers Are Still Painting the Old One
Article · Donnie Strompf · Sep 17
How LED Signs Support Advertising Campaigns for Local Businesses
Article · Bill McKillop · Sep 16
The AI GTM Playbook Is Broken
Article · Kuber Sharma · Sep 16
Canvora Turns Claude and ChatGPT Into an On-Brand Design Studio in 150+ Languages
Article · Marketer Magazine · Sep 16
Make AI Work for Content Marketing Without Losing Your Voice
Q&A · Marketer Magazine · Sep 15
07Q&ASep 14
Choose the Right Response to Negative Feedback on Social Media and Reviews
Marketer Magazine
08ArticleSep 11
Marketing a Branded Residence: What a Global Name on the Building Changes, and What It Does Not
Nassira Sennoune
09ArticleSep 11
The Marketing Advantage Nobody Talks About: Speed of the Feedback Loop
Daniel Haiem
10ArticleSep 11
The Segment of One: How Shrinking Our Market Beat a Bigger Budget
Elijah Fernandez
11Q&ASep 8
Make the Call on Gated vs Open Content in Content Marketing
Marketer Magazine
12Q&ASep 7
Pick Creators Who Drive Results in Influencer Marketing
Marketer Magazine
13Q&ASep 1
Make Better Trend Calls in Social Media Marketing
Marketer Magazine
14Q&AAug 31
Choose Between Event Sponsorship and Webinars for Lead Quality
Marketer Magazine
15ArticleAug 28
Marketing Innovations: How Customer Education Builds Stronger B2B Relationships
Will Hanson
16ArticleAug 28
Why AI Is Becoming Your Brand's First Audience
Amit Sati
17ArticleAug 28
The Innovation Most Marketers Are Too Afraid to Try: Spending Less on Awareness
RHILLANE Ayoub
18ArticleAug 27
I Stopped Paying for Market Research. Now I Just Read My Call Transcripts.
Tim Cakir
19Q&AAug 25
Make Budget Calls When Marketing Attribution Is Messy
Marketer Magazine
20Q&AAug 24
Choose the First Channels for a Product Launch
Marketer Magazine