15 Website Design Projects Experts Are Proud Of
Website design can make or break a business, yet many companies struggle to create sites that truly perform. In this article, industry experts reveal 15 projects that solved real problems and delivered measurable results. From converting traffic into customers to simplifying complex technology, these examples show what great design looks like in practice.
Elevate Theater Charity Unlock Revenue
We are particularly proud of the work we did for BYMT, a theatre charity in the UK. The project was an ambitious piece of design work, with an evolution of the brand identity and development of a slick, custom website. We also helped the charity to move to a new CRM, freeing up their website to focus on content and marketing. The team had recently relocated to a new city and recruited new staff, so this project represented a fresh start for the nonprofit. Since launch, the website has received praise from stakeholders, and generates significant revenue for the charity.
Launch Free WebP Converter for Designers
Personally it's not one of the biggest and most fabulous sites I've made but it's one that I think has been the most helpful. Not just for me, but for other designers too. I made a free webp image converter recently. Without limits and it's so easy to use. It has saved me untold hours in image formatting!! The tool is called webpconverter.io and I'm super proud of it. I like the idea of making free tools for other web designers!
Showcase Architecture through Elegant Usability
One website design project I'm particularly proud of is the site I created for 3Peak Architecture. They needed something elevated but easy to manage in-house, with a strong focus on showcasing their portfolio.
I designed a clean, responsive website that reflects their refined aesthetic and brings their architectural work to the forefront. Their portfolio was a key feature, so I built a flexible system that makes it easy for them to update and organise projects while keeping the layout visually cohesive.
What made the project successful was the balance between strategy and usability. The site feels high-end, but it's still practical and scalable. It communicates who they are, shows what they do best, and gives them a strong foundation to grow from.
Unify Services via Data-Led Experience
One website design project that stands out is the global website revamp undertaken at Invensis Technologies to unify multiple service lines—BPM, IT services, and digital transformation—under a single, experience-led digital platform. The success of this project came from treating the website as a decision-support tool rather than a digital brochure, using behavior analytics to map how enterprise buyers actually evaluate vendors. According to Gartner, B2B buyers spend only 17% of the purchasing journey meeting suppliers, making self-guided digital experiences critical. The redesign prioritized clarity, speed, and intent-based navigation, reducing bounce rates by over 30% and increasing qualified inbound leads within months of launch. The combination of data-driven UX decisions, stakeholder alignment across regions, and a content architecture built around buyer questions—not offerings—turned the website into a measurable growth asset rather than a static brand touchpoint.
Craft Calm Intelligent Identity Platform
One website design project I'm particularly proud of is KristinKMarquet.co, because it represents a true shift from "business website" to personal brand platform. The goal wasn't just aesthetics; it was to translate my thinking, authority, and evolution into a digital experience that felt calm, intelligent, and premium the moment someone landed. I focused heavily on narrative flow, restraint in design, and clarity of positioning, using whitespace, editorial-style layouts, and strong messaging hierarchy to let the ideas lead rather than overwhelm the visitor. What made the project successful was that it aligned with who I am and how I work with how the site feels to navigate—resulting in stronger engagement, higher-quality inbound opportunities, and a site that functions as both a credibility anchor and a long-term thought leadership hub rather than a static portfolio.
Pair AI Insights with Human Judgment
I’m particularly proud of a recent website project where, during the pitch, I used AI to run a deep industry dive that identified key competitors, reviewed site structures, content strategies, and SEO, and mapped gaps with actionable recommendations and detailed reports on keyword trends, user engagement, and content opportunities. That work impressed the client and directly informed the design and content strategy. It was successful because I paired the data with human judgment to avoid generic, overly data-driven branding decisions.
Convert Wellness Traffic through Clear Journeys
One website design project I am particularly proud of involved a full site revamp and content refresh for a home and wellness client. The original site felt calming but failed to convert, sitting at a 0.9% conversion rate with heavy bounce traffic. We clarified the core offer, rewrote product pages with benefit-led language, and reorganized navigation to remove friction.
After launch, the results were immediate and measurable. The conversion rate climbed from 0.9% to 2.6% within eight weeks, while average session time increased from 1:12 to 2:48. Online bookings rose 41% quarter over quarter, and email sign-ups doubled from about 900 per month to more than 1,800.
The project succeeded because every design decision supported how people actually shop for wellness products at home. Clear messaging, consistent visuals, and fewer clicks created trust and ease. Watching a thoughtful refresh turn a beautiful brand into a profitable one felt deeply rewarding.
Remove Uncertainty Reveal Buyer Intent
One project I am proud of was a complete rebuild of a B2B services site that had strong traffic but weak conversion and poor trust signals. The challenge was not aesthetics. It was clarity. Visitors arrived interested, then hesitated. They could not quickly understand who the company was for, what problem it solved, or what would happen next.
The decision that changed everything was stripping the site down to its core intent. We rewrote the homepage to answer one question clearly in the first screen. Who this is for and why it exists. Everything else became secondary. We removed entire sections that tried to impress instead of explain. The design became quieter. Fewer colors. Fewer animations. More space to think.
What made the project successful was discipline. Every page had a single job. Navigation stopped being a catalog and started being a guide. Case studies were rewritten to show decisions and outcomes, not features. Contact paths were simplified so visitors did not have to hunt for reassurance.
One moment confirmed we were on the right track. During testing, users stopped asking clarifying questions and started asking operational ones. Pricing. Timelines. Next steps. That shift matters. It means trust formed early enough for real intent to surface.
The metrics followed. Bounce rates dropped. Time on page increased, but more importantly, form completions rose without adding persuasion. The site did less work and achieved more. What I took from that project is this. Good design removes uncertainty. It does not decorate it. When a website reflects how a business actually thinks and operates, visitors feel that alignment immediately. Success came from restraint, not creativity for its own sake. That is the standard I hold now.
Capture San Diego with Purposeful UI
One website design project I'm especially proud of is Tower 25 San Diego (https://tower25sandiego.com/
). What made this project successful was how we didn't just build a site that looks good — we built one that feels like San Diego. From the neon-inspired accents and relaxed coastal palette to the clean, intuitive layout, every design choice reflects the city's culture and personality.
Instead of forcing a generic agency template, we tailored the UI to evoke energy, local identity, and brand cohesion. That meant paying close attention to how color, typography, and imagery work together to create a vibe that resonates with both residents and businesses in the area. The responsive design ensures all of this translates seamlessly across devices, which improved engagement and reduced bounce rates after launch.
Ultimately, the success of the project came from marrying authentic local aesthetics with strong UX principles — delivering a site that's both visually compelling and genuinely easy to use. It's a great example of design that isn't just professional, but purposeful.
Turn Outbound Firm into Inbound Engine
One website project I am particularly proud of is a full redesign I did for an influencer marketing company called Influence Hunter.
At the time, I was working with them as a contractor. Their entire business model was built on outbound sales like cold calls and cold emails. They were not generating meaningful inbound leads at all. They came to me saying they wanted more inbound opportunities, but they did not really believe their website could be the driver of that growth.
I was in the early stages of starting my own agency and getting deeper into UX design, so I made them a simple offer. I told the founder I would redesign the site for free as long as I could use the project in my portfolio. He agreed.
I treated it like a real experiment. I studied hundreds of high converting websites, ran detailed competitor analysis, reviewed user behavior through Hotjar and Microsoft Clarity, analyzed heatmaps and recordings, and rebuilt the entire page structure around conversion principles. We did extensive A B testing and continuously refined the layout, messaging, and flow.
The result was a 385 percent lift in conversion rate.
What made this project so meaningful is that it completely TRANSFORMED how the company operated. They shifted from being almost entirely outbound to having inbound leads become a core part of their growth strategy. It really opened up my eyes that a website is not just a marketing asset. It is a revenue engine when it is built properly. And so MANY small businesses forget about that.
That experience became the foundation of ThrillX and everything I teach today. Since then, I have personally built over 400 landing pages across more than 80 different niches, and I now share these lessons with over 12,000 subscribers on my YouTube channel.
Arsh Sanwarwala
Founder at ThrillX
https://thrillxdesign.com/
https://www.youtube.com/@arsh-sanwarwala
Rebuild Product Presence for Growth
I'm really proud of how we redesigned the doForms website. The old doForms site didn't do the product justice, even though it had a robust, highly scalable mobile platform. The user experience was messy, and the structure wasn't good for SEO, which hurt both conversions and growth.
We began with a complete assessment of the website. We performed competitor research and conducted a full SEO audit. We rebuilt the site from the ground up; making a new sitemap, getting rid of sections that weren't needed, and making the experience more simple so that users could better grasp the product and take action.
Beyond design, we used SEO and paid marketing to boost the results of the new website. After only two months, the redesign brought in 22% more new visitors, cut the bounce rate on the homepage by 21%, and made significant improvements in backlinks.
Simplify Global Logistics through Task Design
Designed a full end-to-end logistics and delivery management interface for UPS. This project was definitely close to my heart, it wasn't just a re-skin; we dug in deep to solve for simplification of a very intricate global operation across millions of users. Our goal was not just to make it pretty but to truly reduce friction on the operational end.
Two ways we succeeded in this: first, our proximity to their operational teams gave us visibility into mapping the actual user journey, from warehouse employee to customer. Secondly, we were fanatical about task-oriented design, distilling and illuminating the complexity into a clean, user-friendly experience. The bigger picture means those user adoption rates translate into far more efficiency throughout the entire organization, secure in its ability to scale.
Explain Complex Tech with Plain Clarity
One project I'm particularly proud of is the design of LLM.co. The challenge wasn't visual polish—it was making a technically complex product immediately understandable to non-technical decision-makers without dumbing it down.
The site was designed around clarity and intent: plain-language explanations, clean hierarchy, and progressive disclosure that lets users go deeper only when they're ready. We resisted marketing fluff and focused on credibility, use cases, and trust signals.
What made it successful was alignment between design, positioning, and audience reality. Visitors quickly understand what LLM.co does, who it's for, and why it matters—shortening sales cycles and improving conversion quality.
Rank Locally Win Real Clients
One website project I'm particularly proud of is the site I built for my girlfriend's home organizing company in New Orleans. Not only does it look great, but it actually performs. She now ranks #1 on Google in her city, has booked incredible clients, and the website has helped her generate over $100,000 in her first year of her business.
What made this project successful was that it was built with real people in mind. It's simple, user-friendly, and clearly explains what she does, who she helps, and why she's credible. The site showcases her work, has separate service pages for decluttering, organizing, packing, and unpacking, and builds trust through photos, testimonials, and clear messaging. It didn't just become a website, it became one of the main engines behind a very real and successful business.
Thank you!
Deliver Polished Webflow Homepage Fast
I built the new homepage of https://www.bridgeoftrust.de/en (available in two languages). In a world where truly professional web implementations are becoming less common because AI-generated designs and development often lack authenticity and precision, I fully conceptualized the design and implemented it in Webflow, bringing it to life with professional animations. The result speaks for itself. And the best part? Even without using AI, the entire design and Webflow development took just 3.5 working days.
