How do you create a sense of urgency or excitement around your products or services to enhance the customer experience? Share one example.

Question

Discover powerful strategies to ignite customer excitement for your business. This comprehensive guide draws on insights from industry experts to reveal proven techniques that drive engagement and boost sales. From showcasing real impact to creating a sense of urgency, these methods will help you transform your customer experience and propel your business forward.

Jamie Frew · Answer

Creating a sense of urgency or excitement always starts with showing people the real impact of what we're building. It's not about hyping features for the sake of it, but about helping users feel like they're part of something that's genuinely changing how they work. When people see that, the excitement comes naturally.
One example that stands out was when we launched our fully integrated telehealth feature. We didn't just roll it out and say, "Here's another tool." We framed it around what it could mean for clinicians: less time coordinating video calls, no more jumping between platforms, and a smoother experience for clients. We shared real use cases, highlighted practices that had tested it early, and showed before-and-after workflows so users could immediately picture how it would help them.
We also kept the energy up with tight feedback loops. As users started adopting the feature, we shared their wins with the wider community. It created this ripple effect where teams felt like they were part of something innovative, not just using another piece of software.

Aaron Whittaker · Answer

I focus on showcasing real-world success stories from previous clients—and making the wins easy to grasp at a glance.
People are naturally drawn to results, and in my experience, they are even more compelled when they see those results reflected in businesses like their own. So, we pair success stories from our previous clients with simple visuals and hard numbers—and the value becomes immediately tangible.
One example: we worked with a mid-sized e-commerce brand. After implementing changes, their email sign-up rate jumped by 65% in just six weeks. We turned this into a one-page case study with before-and-after charts, a clear timeline, and a quote from the client. It was a blueprint others could imagine following.
By centering real outcomes and making the data feel approachable, we created a sense of momentum. When clients see those wins backed by numbers and presented in a way that's easy to digest, they're more likely to feel confident, inspired, and ready to move forward.

Kristin Marquet · Answer

I create urgency by aligning the timing of my offer with a transformation my audience deeply wants--but has been putting off. Instead of using gimmicky countdowns, I focus on emotionally driven copy, limited-time clarity, and anchored positioning. For example, when I launched The Instant Pricing Fix™, I framed it around a real pain point: women undercharging because they're second-guessing their value. The urgency wasn't "Buy now or miss out"--it was "How much longer are you willing to guess what you're worth?"
I paired that with a launch window that coincided with quarterly business planning--a natural decision-making season for my audience. I also offered a "first 5 buyers" celebration bonus, which added energy without pressure. The result? Strong early sales and high engagement, and customers who felt excited to finally fix something that had been draining them for months. Urgency isn't pushy when done with intention--it's empowering.

Christoffer Arfert · Answer

We offer limited-time promotions, such as free shipping or seasonal discounts, and ensure a clear end date. It's our way of helping our customers take advantage of the moment, especially those who have been considering purchasing a sauna for a while.
For example, earlier this spring, we ran a "Ready for Summer" promotion. It included free shipping and $500 off select models, with a firm end date. We sent out several emails, updated the website, and informed our regular clients through social media. The response was strong—people appreciated the reminder. They had been researching or saving up, and the offer gave them a reason to proceed and bring their plans to fruition.
What we've noticed is that timing matters. When the weather starts warming up, people begin imagining how they want to spend their time at home—and a sauna becomes part of that picture. The promotion helped them take action during a season when energy and motivation tend to increase.
Lesson: The limited-time offer opens the door, but it's the follow-through that reminds them why they need to buy it, and why now.

Sahil Gandhi · Answer

Urgency doesn't start with timers. It starts with timing.
People act fast when they feel two things at once:One, this is exactly what I need.Two, if I wait, I will lose momentum.
You can't fake that. You can only spot the right moment and step in with something that makes sense.
Here's what worked for us. We were launching a brand messaging service aimed at founders. Not general entrepreneurs. Not marketers. Founders. These are people who are usually stuck during key moments: before pitches, website launches, or major product rollouts.
So we didn't say "Limited time offer" or "Hurry up." We said this:
"Launching in 3 weeks? Don't freeze on your homepage headline the night before. Book now and get your messaging nailed before the chaos begins."
That was it. We sold out slots in days. No discounts. No scare tactics.Just relevance and perfect timing.
Urgency works when you remove the gap between the customer's fear and your solution. Do that, and you don't have to push. They pull.

Eugene Mischenko · Answer

Creating urgency isn't just about timers or countdowns -- it's about designing a reason to act now that feels authentic and aligned with the customer's goals. One of the most effective examples I've implemented was during a limited-window consulting offer tied to end-of-quarter planning.
Instead of promoting it as a generic "limited-time offer," we framed it as an opportunity to gain strategic clarity before Q4 hits full speed. The message wasn't "act now because it's expiring," it was "act now because this is when decisions matter most." The offer included a one-time strategic session and a tailored roadmap delivered within 10 days -- fast enough to influence real outcomes.
We paired the campaign with personalized outreach to select clients and a LinkedIn announcement that emphasized impact over urgency: "This is the window where forward-thinking teams pull ahead. Let's make the next quarter intentional." The response was immediate and focused. Sessions booked out within days -- not because of pressure, but because the timing felt purposeful.
The key is aligning urgency with relevance. When urgency is connected to the customer's timeline, not just yours, it creates motivation instead of resistance. Done right, it enhances the experience by making the offer feel well-timed, not rushed.

Justin Belmont · Answer

I love using limited early-access offers where the spots are real and genuinely limited—no fake scarcity nonsense. When we launched a new service, we opened it up to just 10 clients to "help shape the future offering," and framed it as if they were getting in on the ground floor. It wasn't about slapping a countdown timer on the page—it was about making people feel like insiders. The result? We filled all 10 spots in less than a week without spending a dime on ads. Real urgency beats fake hype every time.

Riley Westbrook · Answer

Creating a sense of urgency and excitement really comes down to making customers feel like they can't afford to miss out. One way we did this at Valor Coffee was with our limited-edition coffee releases. We'd often offer small batches or unique blends, and we'd make it clear they were only available for a short time or until supplies ran out. To amplify that excitement, we'd give our loyal customers a heads-up via email a few days before the release. The email would highlight the uniqueness of the coffee and include a countdown timer to the launch.
By making the product feel exclusive and showing that it wasn't going to be around forever, we saw people jump on it much quicker. It wasn't just about pushing sales; it created a connection where customers felt they were part of something special, which built excitement and encouraged quick action. It's about making the experience feel more personalized and urgent, so the customer feels like they need to act now rather than later.

Vikrant Bhalodia · Answer

One strategy that has proven effective for us is offering short, focused development sprints for limited-scope projects. Rather than promoting open-ended services, we package a clear deliverable, such as an MVP, within a fixed 4-week window. This naturally creates a sense of urgency, as the timeline is short and decisions cannot be delayed.
We don't simply state "Limited spots available." During sales calls, we present a live view of our team's availability. When clients observe certain weeks filling up, it resonates with them. This isn't a sales tactic; it's transparency. It builds urgency in a way that feels authentic, not forced.
In the tech industry, projects often drag due to excessive room for indecision. We've discovered that clear time limits and structured options enable clients to move forward more quickly and with greater confidence.

Hamish McRitchie · Answer

How Hobbies Direct Created Urgency and Excitement, Boosting Sales by 300%
Hamish McRitchie, Founder of Hobbies Direct, Australia's leading RC vehicle retailer, has transformed customer experience through innovative urgency strategies.
In Q1 2025, we implemented a countdown system for same-day dispatch, resulting in a remarkable 300% increase in conversion rates. Customers see a real-time countdown—"3 hours 22 minutes until next dispatch"—which not only creates urgency but also excitement about receiving their products quickly.
This approach resonates deeply with our customers, particularly RC enthusiasts who often need parts urgently for events. One customer shared, "I ordered just before the deadline and received my parts the same day—nothing beats that thrill!" Our transparency in shipping timelines, with live inventory counts and estimated delivery dates, has led to a 92% satisfaction rate, proving that urgency combined with clarity enhances the overall customer experience.
By focusing on genuine operational timelines rather than artificial scarcity, we empower customers to make informed decisions quickly, fostering excitement and loyalty.
If you include this in your story, I'd be happy to share it across our networks.
Best regards,
Hamish McRitchieFounder, Hobbies Directhobbiesdirect.com.au

Rommel Regino · Answer

We build urgency by launching time-sensitive, purpose-driven offers directly aligned with customer needs. For instance, during a client's peak season, we introduced a rapid-deploy CX Playbook designed to address high-volume demands within days. By presenting this as a limited-time opportunity to accelerate results, we generated immediate momentum and increased engagement. The key is to frame urgency as a unique opportunity for customers, not as a sales pressure tactic. Focusing on clear, tangible value ensures customers act quickly and confidently.

Nikita Sherbina · Answer

By directly relating my product or service to a genuine, pressing need that my client is experiencing, I instill a sense of urgency. I listen carefully and try to figure out what's really motivating them at the moment, rather than applying pressure. For instance, working with a client who was feeling overburdened by a lack of team focus, I asked a few insightful questions that made them understand the cost of inaction. They were eager to proceed as soon as they saw the gap. Showing them why addressing the issue now would have a significant impact was more effective than pressuring them.

Melody Stevens · Answer

Creating a sense of urgency isn't about pressure—it's about helping clients feel the momentum and possibility of their project coming to life. For us, it often starts with storytelling. When we walk clients through what's possible in their home, we paint the picture vividly. I'll say things like, "Imagine hosting Thanksgiving in this space," or "Can you see how peaceful this will feel with natural light bouncing off those new floors?" I'm not selling a service—I'm inviting them into a better way of living.
One example that stands out was a client who had been sitting on design plans for nearly a year. They kept second-guessing the timing. I walked them through our timeline and availability, then I said, "If we lock this in today, we can have you settled and hosting your family by early fall." That small shift—framing it around their life—lit a fire. We got started, and now they send me photos of their grandkids playing in the living room we designed. That's what it's all about.

Dylan Young · Answer

As a digital marketer for a brand that sells massagers for chronic pain, I create urgency by tapping into the emotional and physical relief our customers crave. Limited-time offers like "Relief Starts Now - 24 Hours Only" paired with customer testimonials drive action.
I also use email campaigns and retargeting ads that highlight dwindling stock levels to encourage immediate purchase. Social proof, like featuring how many people found relief this week, adds momentum. For example, during Australia's National Pain Week in July last year, we launched a "Pain-Free Bundle" with a countdown timer, resulting in a 38% spike in conversions.

Murray Seaton · Answer

One of the most effective ways we've created urgency around a product was by introducing what we call a "Time-Bound Unlock." Instead of using countdown timers or generic FOMO tactics, we tied access to customer behavior.
For example, during a product upgrade rollout, we offered a special bonus feature that unlocked only if users completed a key onboarding milestone within 48 hours. It turned the experience into a kind of challenge—one that rewarded quick engagement rather than pressured it.
The result? Conversions jumped 42% in the first three days, and the feedback was overwhelmingly positive. Customers said it felt like they'd discovered a hidden level—not like they were being pushed into a sale.
That experience taught me urgency works best when it feels earned, not forced. If people are excited to act quickly because they're part of something interactive or time-sensitive on their terms, they stay engaged—and come back for more.

Dhari Alabdulhadi · Answer

To enhance the customer experience and create a sense of urgency around products or services, I leverage limited-time offers and exclusive promotions. This strategy not only encourages immediate action but also fosters excitement among customers.
For example, during a recent product launch, I implemented a "24-hour flash sale" with a significant discount for early adopters. To amplify the urgency, I used countdown timers on our website and social media platforms, visually reminding customers of the ticking clock.
Additionally, I crafted engaging email campaigns highlighting the limited availability, which drove traffic and conversions. The result? A surge in sales and a buzz on social media, as customers shared their excitement about snagging the deal. By creating a compelling sense of urgency, I transformed a standard promotion into an exhilarating experience that resonated with our audience.

Patrick Carver · Answer

We create urgency by offering exclusive market rights, meaning once a law firm hires us, we won't work with their local competitors. It flips the conversation from "Should I do this?" to "I can't let my competition get this first." Suddenly, we're not selling SEO—we're selling a competitive advantage with a closing window.
It's not a fake countdown timer or an end-of-month gimmick. It's a real opportunity that's genuinely limited. And clients respond because they know how brutal the competition is in legal marketing.
This approach not only increases conversions but also deepens the client relationship—they feel like they're part of something exclusive from day one.

Matt Bowman · Answer

I rely on numbers: actual success rates and repeat clients for our company (a data-driven digital marketing agency).
In my experience, customers are more likely to interact with your brand if you can justify that you are not like the rest. For us, it's about positioning our company as a trusted digital marketing partner, and we use tools that provide fast and accurate results.
A good example was a campaign we ran around end-of-quarter marketing budgets. We knew that many clients were either trying to use remaining funds or plan ahead, so we offered a limited-time "strategy sprint"—a content audit plus a fast-track plan, available only during the last three weeks of the quarter. We didn't just say "limited time"—we showed how it fit into their reality. That's what made it compelling.
What made it work was that the urgency wasn't fabricated. It was based on a real calendar crunch that many clients were already feeling. By tapping into that, we enhanced the experience—not just with speed, but with relevance and actual numbers.

Ryan Nelson · Answer

Creating a sense of urgency and excitement around my properties is crucial in ensuring a positive customer experience. One example that comes to mind is when I had a beautiful property listed for sale in a highly sought-after neighborhood.
To create a sense of urgency, I utilized social media platforms to showcase the property with high-quality photos and videos, highlighting its unique features and desirable location. I also made sure to mention any upcoming events or developments in the area that would add value to the property.
In addition, I hosted an exclusive open house event for interested buyers, where they could tour the property and meet other potential buyers. This not only created a sense of exclusivity but also encouraged competition among interested parties.
After implementing these strategies, I was able to successfully sell the property within two weeks at a price that exceeded my client's expectations. My client was extremely satisfied with the outcome and even referred me to their friends and family for future real estate needs.

Carter Crowley · Answer

I've found that urgency works best when it's backed by something real. During a property launch, I once let buyers walk through while contractors were still putting on final touches. It wasn't polished, but they saw how fast we were moving and that others were already lining up. One buyer pulled me aside and made an offer that day just to lock it in before the finished photos went public. That kind of urgency doesn't come from a countdown timer—it comes from momentum and scarcity. If you show the demand, you don't have to say much else. People move fast when they feel they'll miss out.

Kenny Dave · Answer

Creating urgency revolves around timing and relevance. One tactic that has proven effective for us is the "Weekend Safety Check" campaign. We send out a Friday email emphasizing the importance of garage door safety, particularly before weekend family plans. We offer a limited-time discount on a tune-up, valid through Sunday. It's not just a deal--it's a reminder that a functioning garage door keeps your home secure and your weekend stress-free.
What makes it effective is that we connect the urgency to real-life value. People respond when they feel proactive, not just sold to. Emphasize why acting now enhances life, not just makes it cheaper.

Kostya Kimlat · Answer

When I speak to teams, I teach them to build anticipation systematically.Creating urgency requires crafting a narrative that makes your offering feel inevitable.Many event planners want to keep my performance a surprise. I advise the opposite. Promote my appearance weeks ahead. Share clips of my Penn & Teller TV performance. Build curiosity through strategic communication.This creates genuine urgency. Attendees mark their calendars, discuss with colleagues, and arrive mentally primed for something extraordinary.True urgency happens when customers convince themselves they can't miss what you're offering because they've already invested emotionally in the experience.

Evan Tunis · Answer

I have found that creating a sense of urgency or excitement around our products and services is crucial in enhancing the overall customer experience. This not only helps to attract potential customers but also keeps existing ones engaged and interested.
One example of how we create a sense of urgency and excitement for our insurance offerings is through limited-time promotions or discounts. These can be advertised through various channels such as social media, email marketing, or even on our website.
For instance, during certain seasons when natural disasters are more common, we offer special discounts on home insurance policies. By highlighting the importance of being prepared for unexpected events and showcasing limited-time offers, we not only create a sense of urgency but also demonstrate our commitment to providing affordable and reliable insurance options.
In addition to promotions and discounts, we can also enhance the customer experience by offering personalized services. This could include tailoring insurance plans based on individual needs and circumstances, providing easy access to policy information through online portals, or even offering virtual consultations with our agents.

Alex Cornici · Answer

Creating a sense of urgency or excitement around a product or service can significantly amplify customer interest and drive quick decision-making. One effective strategy is to use limited-time offers, which taps into the customer's fear of missing out (FOMO). For instance, a clothing retailer might release an exclusive line of apparel available only for a short duration or in limited quantities. Promoting these offers through engaging, time-sensitive marketing campaigns encourages customers to act swiftly or risk losing the opportunity to own something unique.
Another example can be seen during product launches, especially with tech gadgets. When Apple releases a new iPhone, they not only announce the innovative features but also create a very limited window for pre-orders, often complemented by special deals or accessories for early customers. This strategy not only boosts the initial sales but also garners widespread media attention, further feeding into the public's excitement and urgency. Ultimately, by harnessing these techniques, businesses can create a vibrant atmosphere around their offerings, making the buying process thrilling and rewarding for consumers.

24 Strategies to Create Customer Excitement for Your Business

24 Strategies to Create Customer Excitement for Your Business

Show Real Impact to Generate Natural Excitement

Showcase Tangible Client Success Stories

Align Offers with Audience Transformation Desires

Time Limited Promotions with Seasonal Relevance

Remove Gap Between Customer Fear and Solution

Frame Urgency Around Customer's Strategic Timeline

Create Insider Feeling with Limited Access

Offer Time-Sensitive Unique Product Releases

Present Live Team Availability for Transparency

Implement Real-Time Dispatch Countdown System

Launch Purpose-Driven Offers for Immediate Results

Demonstrate Cost of Inaction to Motivate Action

Paint Vivid Picture of Future Possibilities

Tap Into Emotional Relief with Limited Offers

Reward Quick Engagement with Time-Bound Unlocks

Create Buzz with Flash Sales

Offer Exclusive Market Rights to Competitors

Align Urgency with End-of-Quarter Budget Realities

Host Exclusive Events to Encourage Competition

Show Real-Time Demand to Drive Decisions

Connect Urgency to Real-Life Value

Build Anticipation Through Strategic Communication

Highlight Seasonal Importance with Limited-Time Discounts

Combine Limited Quantity with Innovative Features