9 Tips for Writing User-Friendly Blog Posts - Direct from Experts
Writing blog posts that readers actually want to read requires more than just good ideas—it demands a strategic approach to structure, clarity, and presentation. This article compiles nine practical tips from content experts who understand what makes readers stay on the page versus clicking away. These strategies will help transform dense blocks of text into accessible, engaging content that serves both careful readers and quick scanners.
Focus On Audience And Clarity
Know your audience! Are you writing on topics your audience is interested in? Are you writing in a manner that gets the audiences' immediate attention (catchy headings are crucial here). Second, use short, concise sentences with clear, easy to understand language. Only use jargon for specifically targeted audiences. Finally, structure is important. Use a 'hook' in the opening sentence (or at least the first paragraph) to obtain the reader's interest. The middle paragraph(s) should explain the essence of your topic/idea (i.e. what the reader will get from reading your post). The ending may consist of a call to action (e.g. buy my product, switch suppliers, etc.). The ending may also consist of a cautionary tale (e.g. be aware of false advertising, shoddy products, etc.). The ending should be writing in a manner that gets the reader to think about what they've just read!
Serve Scanners With Structured Steps
I have learned that readers scan, they don't read. If you present a wall of text, you lose 80% of your audience instantly. My number one tip is to use short paragraphs (3 lines max) with bold subheads and bullet points to make the content digestible.
I follow a specific structure and flow to keep people moving down the page:
Start with a "Hook" which is a question and a two-line problem they recognise.
Then use a bold subheading like "The Big Problem" followed by bullets showing the cost of doing nothing.
After that, break the fix into three simple, numbered steps that lead to a "total transformation."
End with a simple "Start now?" call to action.
By switching from dense text to this scannable format, we saw a 12% conversion rate, up from 2% earlier.
Guide Decisions In Reader's Order
My single tip is to structure every post around the reader's decision process rather than around the topic itself, because people read to resolve uncertainty, not to consume information.
I usually open with the problem they are facing, outline the few decisions that matter, and then organize sections around those decisions in the same order they would think about them in real life.
This approach reduces cognitive load, keeps readers oriented, and dramatically increases the likelihood that they finish the article and act on what they read.
Speak To One Impatient Friend
My number one rule is write like you're talking to one smart, impatient friend, not like you're submitting homework. The biggest readability win is front-loading the point, then breaking everything into short, skimmable chunks that each answer one clear question. I usually structure posts with a blunt opening that says exactly what the reader will get, followed by tight sections that stand alone if someone only reads the headers. Paragraphs stay short, sentences stay punchy, and anything that feels clever but unclear gets cut. If a reader can scroll, skim, and still get the gist in under a minute, you've done your job. Clarity beats clever every time, especially on the internet.
Use A Helpful Human Voice
An easy thing to always remember is to write the way people normally pose questions verbally, and then provide the answers straight out. Readers also stick with a blog post when it resembles the voice of a human being describing something to another human being. Short paragraphs are beneficial but they can be clear only by choosing words that are familiar to the mind and moving through the ideas in the same sequence that a person would think of.
This is really important in the case of healthcare content. In the case of A-S Medication Solutions, the blog posts are usually on medications, refills, side effects, or insurance procedures. The reader is normally distressed or bewildered. Posts that communicate a single concept at a time and do not use jargon help people to comprehend their next steps without having to repeat reading the same paragraph three times. That builds trust quickly.
Clear writing does not waste the time of the reader. It makes no attempt to appear impressive. It tries to be useful. The writing worked at its best when a person reads through a post and comes out of it feeling calmer or more educated than when he began the post.
Address One Problem Per Paragraph
The explanation is also better when there is the answer to a single real issue on each paragraph rather than attempting to address everything simultaneously in the same paragraph, which is both a lesson and content on Southpoint Texas Surveying. Treating information in form of narrow thoughts, such as telling the reader what a boundary survey will solve, when they actually need one, etc., enabled a longer retention of the reader and less confusion. Short sentences were beneficial, but form was more important than form. By starting with the issue that one is already addressing, and working through the solution in simple words, posts became helpful instead of didactic. Eliminating filler and technical detours kept drop off down too, particularly when the reader was scanning on mobile and was dealing with a transaction. In the case of Southpoint Texas Surveying, posts that were most easily read were reflected in how questions arise during phone calls, one problem, one answer, one lesson learned.
Prime Visitors With Previews And TLDR
A crucial skill for content creators, I've learned that priming the reader with bites of information help to improve readability in my blogs. Things like detailing the subject matter in the intro, a TL;DR (too long didn't read) summary, and briefly clarifying topics and terms discussed in latter sections of the blog, help readers to better absorb the information.
You can see this done in a recent article put out by DRS: https://www.dumpsterrentalsystems.com/best-side-hustles-ideas-for-moms-passive-income/
Make Content Visually Digestible
Readability isn't about dumbing down your content. It's about making it visually digestible. I stick to a strict rule: no paragraph should be longer than 3 lines. The moment something stretches beyond that, I break it up or cut the fluff.
But short paragraphs alone won't save boring content. You need to mix things up. I use bullets for quick takeaways, tables when I'm comparing options or breaking down complicated information, and infographics when the topic gets dense. These aren't just decorative, they give the reader's brain a break and make scanning easier.
The other non-negotiable? Examples. Real, relatable ones. Readers don't want theory, they want to see how something works in practice. If I'm explaining a concept, I'll pull in a scenario they've probably experienced. That's what makes content stick.
Start With A Table Of Contents
I always start writing blog articles by creating a table of contents which then doubles as my outline. This helps me organize my thoughts into categories and gives me the headings and subheadings I need. From there, I can fill in the gaps in a way that flows naturally for readers. Plus, the article is already optimized for SEO which saves me substantial time.
