What is one social media trend you're excited about and how do you plan to incorporate it into your strategy? What potential benefits do you see?

Question

Social media continues to evolve at a rapid pace, presenting both challenges and opportunities for businesses. This article delves into the latest trends that are shaping the social media landscape, offering valuable insights for companies looking to stay ahead of the curve. Drawing from the expertise of industry leaders, these strategies provide a roadmap for businesses to effectively engage their audience and maximize their social media presence.

Matias Rodsevich · Answer

I'm really excited about the rise of "behind-the-prompt" content where creators share the exact AI prompt that led to a great post, design, or headline. It's taking off on Threads and LinkedIn because people don't only want to see the end result anymore. They want to know how it was made so they can try it themselves. Sharing the recipe, not just the dish, makes the content more useful and far more shareable.
We're launching a weekly series called "Prompt to Pitch." It's a simple carousel: the first slide shows the raw GPT prompt, the second shows the headline it created, and the third shows the final press-ready version. We're also linking each post to a prompt library that's gated by email, so it builds trust and drives leads simultaneously. Sure, some competitors might copy the format, but the upside in transparency and community engagement is well worth it.

Kosi Harris · Answer

One social media trend I'm excited about is the shift toward community as the new currency. Followers want more than polished content—they want to feel like they're part of something real. To incorporate that, I've been building curated activations that bridge digital and in-person experiences.
For example, one of my clients, a travel and wellness influencer, launched her own wellness community with events in Palm Beach and Charleston. We then brought it to New York during Fashion Week, where a major activation highlighted new styles from a fitness line that both consumers and a very limited group of 10-15 influencers wore as part of their ticket. Nearly 90% of seats sold, and the mix of community and exclusivity created the kind of authentic energy people are craving.
Seeing how well this worked is proof that the demand is real, and it's why I plan to do more consumer-focused events around my client's expertise in the future. The benefit is clear: when you treat followers as participants, not just an audience, you build loyalty, trust, and lasting momentum that extends far beyond a single post.

Kristina Bronitsky · Answer

What is one social media trend you're excited about and how do you plan to incorporate it into your strategy?
The trend I find most interesting today is the prevalence of short-form, user-generated video reviews. This is not just polished brand storytelling but something that cuts to the marrow and speaks directly to the "show me, don't tell me" ethos which today's travelers are seeking. We are planning to lean into this by featuring real guests sharing brief video snippets of their stay: cooking in a rental kitchen, setting up a corner desk for remote work, or just admiring the view. Then we amplify those stories through organic channels and also paid, along with calls to action that connect directly into the booking funnel. The lovely thing about this trend is it also reduces the distance between thinking and clicking. A perfect ad might motivate, but an honest 15-second video is often convincing.
What potential benefits do you see?
The potential gains are huge in terms of brand trust and conversion rate. Social proof is great, but unfiltered social proof is revolutionary. It lets potential guests transport themselves into the property and confirms to them that what they see will be what they get. From a business perspective, these assets are cheap to produce, extremely portable across all platforms, and often outperform typical creative in CTRs and engagement.
(For example, in our testing of simple guest-recorded clips and pro photography for Instagram Stories ads, the guest material drove almost 30% more swipe-ups to the booking page. It wasn't just a vanity metric but translated directly into incremental bookings.)

Maksym Zakharko · Answer

I'm particularly excited about the growing trend of strategic hook creation in social media content, which has become essential as attention spans continue to decrease across platforms. Based on my experience working with clients like beauty salons and digital apps, I've seen firsthand how transforming generic video openings into results-focused narratives significantly increases engagement metrics. Our strategy involves implementing this approach more systematically by creating content that immediately communicates value within the first few seconds, rather than building up to key points gradually. The potential benefits are substantial - we've already observed higher retention rates, increased sharing behavior, and ultimately better conversion when content begins with compelling, outcome-oriented statements that instantly connect with viewers' needs or aspirations.

Kumar Abhinav · Answer

One social media trend I'm really excited about is the rise of short-form, story-driven video content, especially on platforms like Instagram Reels, TikTok, and YouTube Shorts. Audiences today want quick, engaging, and authentic stories rather than overly polished ads, and this trend creates a huge opportunity for brands to connect in a more human way. My plan is to incorporate this by creating a mix of behind-the-scenes clips, customer success stories, and quick educational tips that highlight real value while keeping the content light and relatable. Instead of pushing hard sales, the idea is to spark conversations, build trust, and show the brand's personality.
The potential benefits are significant. First, short-form video drives higher organic reach because platforms are prioritizing it in their algorithms. Second, it helps brands reach younger, mobile-first audiences who prefer bite-sized content. Third, it builds stronger emotional connections, which can directly impact engagement and conversions. By leaning into this trend, I see a chance not only to grow awareness but also to nurture a loyal community that feels genuinely connected to the brand's story.

Justin Smith · Answer

I'm particularly excited about the continued growth of authentic, user-generated content as a powerful social media trend. We've already seen success implementing a strategy that highlights practical, bite-sized tips and real success stories from our product users, which transforms technical features into relatable moments. This approach has significantly strengthened trust with our audience by making our brand feel more human and approachable. We plan to expand this strategy by creating more opportunities for customers to share their experiences, which we believe will further build community while providing valuable social proof.

Marc Bishop · Answer

Multi-Format Repurposing:
We're focusing on cross-platform repurposing tailored to native format strengths. One long video becomes reels, audiograms, carousels, and quotable posts simultaneously. Instead of posting more frequently, we're posting more intelligently through content fractals. This approach increases reach while lowering production costs and reducing cognitive load internally. Every asset experiences a longer, more diversified lifecycle across ecosystems.
We storyboard once, then assign formats during content calendar planning. LinkedIn receives thought-leadership pull quotes, TikTok gets quick takes, and Instagram gets aesthetic breakdowns. The story remains intact while the delivery adapts naturally per channel. This efficiency enables scale without quickly burning out our creative team. Format-fluid thinking futureproofs how we present ourselves across digital spaces.

Katerina Bojkov · Answer

I'm really excited about how AI is transforming social listening. We're starting to use AI agents to automatically spot interesting conversations, pick up on trends, and even flag potential leads or customers.
The plan is to build these agents into our daily workflow so they can keep an eye on brand mentions, tag key topics, and surface the most valuable interactions as they happen.
The biggest win is time - we'll spend less on manual monitoring and more on actually connecting with people in a way that feels natural and timely.

Thulazshini Tamilchelvan · Answer

We're particularly excited about AI-powered content personalization becoming mainstream across social platforms. This trend allows brands to automatically customize their messaging, visuals, and timing based on individual user behavior and preferences. At Ampcast, we plan to integrate advanced personalization algorithms into our content distribution workflows, enabling clients to deliver different variations of their campaigns to specific audience segments simultaneously across multiple platforms. The technology will analyze engagement patterns and automatically optimize content elements like headlines, images, and calls-to-action for maximum impact.
The potential benefits are substantial for our clients' campaign performance. Personalized content typically generates 40-60% higher engagement rates compared to generic posts, leading to improved conversion rates and reduced advertising costs. We anticipate this approach will significantly boost our clients' return on investment while reducing the manual effort required for content optimization. Additionally, personalized content helps build stronger connections between brands and their audiences, fostering long-term customer loyalty and increasing lifetime value. This trend aligns perfectly with our mission to amplify content effectiveness across digital channels.

Jason Hennessey · Answer

AI-Generated Idea Starters
We're using AI tools to spark ideas and drafts for social campaigns. These tools provide hooks, angles, and structures we might overlook internally. They accelerate ideation without compromising originality when edited by humans. AI assists creativity — it doesn't replace the soul behind storytelling. The result is faster output without sacrificing strategy or voice.
We use prompts like "Write 3 social post angles about X topic." Then we rewrite them with brand personality and relevance added manually. This speeds up production and unlocks new messaging pathways quickly. The benefit is a consistent publishing cadence without compromising authenticity. When managed responsibly, AI becomes the strategist's assistant — not the voice itself.

Vincent Carrié · Answer

The upcoming trend of lo-fi behind-the-scenes content excites me because brands are now sharing their unedited stories. Our team tested this approach with a fashion client by recording a disorganized iPhone video of their team during their last-minute styling session instead of using traditional product photography. The content generated three times more audience interaction.
People want to experience genuine human relationships. The new content style reduces production expenses while delivering authentic material which generates superior results compared to the previously believed essential polished content. The 2024 atmosphere demands less perfection and more personality.

Lord Robert Newborough · Answer

We are inspired by the growing trend of mindful consumption on social media. People are beginning to question the pace, the impact, and the constant noise of online life. We plan to respond by offering content that slows the scroll and creates moments of calm and nature-inspired perspective. This approach helps audiences feel grounded and aligned with what they experience online.
When people encounter content that supports balance and thoughtfulness, they return willingly and engage more deeply with the brand. Social platforms are shifting from endless novelty toward meaningful pause. For us, this opens the opportunity to share experiences of tranquility and connection rather than just messages. We aim to help people find calm in a chaotic digital world. Social media can then become a space for focus and serenity rather than distraction, and we embrace this evolution wholeheartedly.

Nikki Kay Chase · Answer

I'm excited by the move towards longer, more substantive content on traditionally short-form platforms like TikTok. Viewers are showing an appetite for depth, moving beyond quick clips to seek genuine expertise. For a brand like ours that is rooted in science, this is a perfect opportunity. We can use these extended formats to actually teach, breaking down the medical studies behind our ingredients or explaining the biological function of the skin barrier in a way a 30-second spot never could.
Our plan is to create a dedicated series where we unpack the 'why' behind our formulations. Instead of just showing a product, we'll explain how an ingredient like Manuka honey actually works on a cellular level. Our goal is to create an educated customer base that trusts us as an authority. That trust creates a much stronger, more resilient customer relationship and fosters a community that believes in our mission, not just our marketing.

Amir Husen · Answer

One social media trend I'm excited about is the rise of "micro-educational content"—short, high-value posts that teach something useful in under 60 seconds. Whether it's a carousel on LinkedIn, a voiceover reel on Instagram, or a tweet thread that breaks down a concept, this format is perfect for audiences who crave substance but scroll fast.
I plan to incorporate this into my strategy by repurposing parts of my longer guides and frameworks into bite-sized lessons. For example, I'll take a privacy compliance checklist and turn it into a 5-slide carousel or a 30-second "Did You Know?" video. The goal is to meet people where they are—on the go, in between meetings, or during a quick scroll—and still deliver something actionable.
The potential benefits are huge: higher engagement, better shareability, and stronger brand recall. These micro-lessons also build trust. When someone learns something useful from you in 30 seconds, they're far more likely to follow, engage, and eventually convert. It's not just about visibility—it's about credibility at scale.

Gianluca Ferruggia · Answer

Short, interactive videos are what I'm most excited about on social media. Not simply reels or TikTok-style videos, but videos that let people participate right away by voting, commenting, or sending in responses. People don't just want to watch things anymore; they want to interact with them, remix them, and have a say in the conversation. 
For DesignRush, I plan to make more short video explainers and case study highlights that encourage people to connect. We won't make big, static overviews anymore. Instead, we'll turn insights into shorter, more interactive snippets with clear calls to action that ask people to share their thoughts or tag someone. It's a strategy to make content into conversation, which is what social media does best.
I enjoy it because interactive video not only gets more people involved, but it also builds the community by giving the viewers a voice. That means more exposure and real connections with followers, as well as a better feedback loop to help plan future campaigns. In competitive fields, it's not enough to just say something new; you also have to make content that people want to respond to and share.

Nick Mikhalenkov · Answer

Social media is quietly becoming a search engine. People type product questions into TikTok before Google. Our strategy is to craft captions, hashtags, and video titles as mini SEO assets. We'll test keyword clustering directly in social posts. If someone searches "best hiking gear," and our reel shows up first, that's instant visibility. The benefit? Cross-channel discovery. Social media boosts brand recall while feeding organic traffic back to our site. Two birds, one stone, and maybe a few extra leads.

Niclas Schlopsna · Answer

One social media trend I'm particularly excited about on LinkedIn is the growing emphasis on micro-storytelling through short, authentic posts that spark conversation rather than just broadcast information. I noticed this while observing how startups and founders were engaging with investors and potential clients. Posts that share a real challenge, a brief reflection, or a quick lesson generate far more comments, saves, and meaningful interactions than polished corporate announcements.
In our strategy at Spectup, we've started encouraging founders to share small but insightful updates about their fundraising journeys, product pivots, or even behind-the-scenes glimpses of investor meetings. The key is authenticity and relatability; readers respond to human experiences more than to generic advice. One benefit we've already seen is stronger engagement from target audiences, including investors and other founders, which often leads to valuable connections or feedback. It also helps establish authority and thought leadership in a subtle way because the content demonstrates experience and perspective rather than just promotion.
As managing consultant and founder of Spectup, having worked with many startups and investors, I would suggest using micro-storytelling to make LinkedIn more interactive and relationship-driven. It turns the platform from a publishing channel into a space for meaningful dialogue, which can accelerate visibility, trust, and business opportunities.

Social Media Trends for Businesses: Insights from 17 Leaders

Social Media Trends for Businesses: Insights from 17 Leaders

Share AI Prompts for Transparency

Build Real-World Community Experiences

Leverage User-Generated Video Reviews

Create Strategic Hooks for Instant Engagement

Embrace Short-Form Story-Driven Video Content

Highlight User-Generated Content for Authenticity

Repurpose Content Across Multiple Formats

Implement AI-Powered Social Listening

Personalize Content with AI Algorithms

Use AI to Spark Creative Campaign Ideas

Showcase Unfiltered Behind-the-Scenes Moments

Offer Mindful Content for Digital Balance

Develop In-Depth Content on Short-Form Platforms

Create Micro-Educational Content for Quick Learning

Encourage Interaction with Short Videos

Optimize Social Posts for Search Discovery

Engage Through Authentic Micro-Storytelling on LinkedIn