What's one creative approach you've taken to repurpose existing content across different digital platforms?

Question

In the digital age, repurposing content is key to maximizing reach and engagement across various platforms. We've gathered insights from Social Media Managers to CEOs, detailing their most creative strategies. From adapting content for platform preferences to transcribing videos into articles and podcasts, discover the top 16 methods these experts use to breathe new life into existing content.

Maria LaTour Miller · Answer

One creative approach I've employed involves repurposing content across various digital platforms to maximize its impact. For instance, I repurpose short-form videos initially created for Instagram Reels by adapting them for LinkedIn, accompanied by tailored captions and calls to action. Additionally, I transform these videos into carousel posts to further engage audiences. It's all about understanding the preferences of each platform's audience and strategically amplifying our message to deliver added value to our customers. Remember, a creative content piece for social media doesn't have to be a one-and-done; it can be adapted and tweaked to resonate with different audiences and platforms. Have fun with it, and test, test, test!

Suhasini Gopal · Answer

One creative approach I've taken to repurpose existing content is transforming a detailed blog post into a series of engaging social media graphics and short videos. By distilling key points and quotes into visually appealing infographics for Instagram, I captured the audience's attention quickly. Simultaneously, I created short, informative video clips for Reels and YouTube Shorts, offering bite-sized insights from the original post. This method not only extended the content's reach but also catered to different audience preferences, maximizing engagement across multiple platforms.
Always customize your repurposed content to fit the unique style and audience of each platform for the best results.

Jacob Coyne · Answer

One creative approach I've taken to repurpose existing content across different digital platforms involves leveraging our blog posts and training materials, often by fragmenting them into smaller, bite-sized insights. For example, our detailed blog on coping with health anxiety using the 5-4-3-2-1 Grounding Technique was broken down into short, engaging Instagram Reels. Each reel focused on a single step of the technique, making complex content easy to digest and shareable within our digital community.
In another instance, our ACT Suicide Prevention Training content was transformed into a series of Facebook posts and Instagram Stories. Each post highlighted a different aspect of the training, such as recognizing warning signs or how to seek help. This not only raised awareness but also drove significant traffic back to our main website for those interested in deeper learning. Posts like these saw increased engagement, with some reaching over 10,000 impressions.
For our "How to Quit Vaping" initiative, we turned success stories and milestones into motivational Twitter threads and LinkedIn posts. Each tweet or post celebrated individual victories, linked back to our comprehensive guide, and encouraged community interaction by asking followers to share their progress. This method created a positive feedback loop, where the community's achievements further amplified the core message, fostering a supportive environment.

Emily Neal · Answer

Keep in mind that repurposing content doesn't just have to be for your brand channels. One way we creatively repurpose our content is by turning it into thought-leadership content for our CEO to share on LinkedIn, written in his tone of voice. This helps spread our message further, while encouraging conversations with his network. The impact has been huge in terms of social metrics like reach and engagement, as well as inbound leads. It's now become a core part of our marketing strategy.

Yoyao Hsueh · Answer

Repurposing existing content creatively involved transforming a successful blog series into an engaging video and infographic format. This approach not only expanded our audience reach but also reinforced key messages across multiple platforms. By aligning the content with platform-specific formats, we saw a 300% increase in engagement and significantly improved our SEO rankings. It's about smartly leveraging existing assets to maximize visibility and impact.

Bryan Philips · Answer

I upcycle content to maximize its value. Three years ago, I wrote a listicle blog post about Demand-Gen KPIs that ranks number one on Google. I repurposed each KPI into individual posts, boosting engagement. Break down a long-form post into smaller, focused pieces to upcycle content. Update each piece to the platform's audience. On LinkedIn, keep posts longer and more detailed, while on Facebook and Instagram, make them shorter and more visual. This approach extends the content's lifespan and keeps it relevant across platforms.

Juan Carlos Munoz · Answer

We repurpose content across platforms to maximize reach. One creative strategy involves transforming key takeaways and actionable tips from our blog posts into bite-sized social media content.
For example, we convert blog insights into Twitter threads or Instagram carousels with engaging visuals and CTAs. This allows us to expand content reach on social media while driving users back to our website for the full blog post, maximizing content visibility and website traffic.

Tim Hanson · Answer

Transforming Blogs into LinkedIn Carousels
In my quest to maximize content output, I've developed a unique strategy for converting blog posts into LinkedIn Carousels. Here's how it works:
First, I identify the key points of a blog post. These are condensed into concise and digestible bits of information that can be ideally fitted into a LinkedIn Carousel format. The goal here is to make the content easy to read and engage with while conveying the main points effectively.
Next, I create visually appealing slides that enhance textual content with relevant images and graphics. The aim is to create a compelling visual narrative that resonates with the LinkedIn audience.
Finally, it gets shared on LinkedIn as a PDF document. This gets a wider reach and engagement. Plus, it amplifies the original content's impact.
The beauty of this approach is that it not only reuses existing content but also caters to different audience preferences across platforms.

Kristian Longden · Answer

One creative approach we've taken to repurpose existing content across different digital platforms involves transforming detailed blog posts into various formats tailored for each platform. For instance, we often turn in-depth articles about e-commerce fulfillment strategies into engaging infographics for social media, bite-sized tips for Twitter, and instructional videos for YouTube.
For example, a blog post on efficient inventory management can be converted into a series of Instagram carousel posts, each highlighting a key point, and a LinkedIn article summarizing best practices. This ensures that valuable insights reach a broader audience in the most effective format for each platform. This strategy not only maximizes the reach of our content but also enhances engagement across diverse audiences.

Lindsey Wolf · Answer

One way we've repurposed content across multiple platforms is by transforming video content into infographics or just plain graphics. We tend to create a lot of informal content based on our blogs and turn them into short-form videos for Reels and TikTok. However, we love that this content is informal and would resonate well with our audience on Pinterest. We noticed that Pinterest isn't typically a video-favored platform, so we put the info from the video into an infographic. Turning content into a different form is just one of the simple ways you can transform content to resonate and work on other platforms, depending on the most popular post type.

Chris Smith · Answer

I’ve repurposed existing content across different digital platforms by turning long-form blog posts into a series of shorter social media posts and videos. If we have a detailed article on a particular topic, I break it down into key points or tips that can be shared individually on platforms like LinkedIn, Twitter, and Instagram. Each post includes a compelling visual and a call to action, encouraging followers to read the full article or visit our website for more information. This not only maximizes the reach of our content but also keeps our social media channels active and engaging.
I’ve found success in transforming our blog content into engaging infographics and slideshows. These formats are particularly effective on visual platforms like Pinterest and SlideShare. Presenting the same information in a visually appealing and easily digestible format caters to different audience preferences and extends the life and reach of our original content. This approach not only reinforces our messaging across multiple touchpoints but also helps attract new audiences who prefer different types of content consumption.
Creatively repurposing content allows us to extend its value and reach a broader audience across various digital platforms. Adapting content to fit the unique characteristics of each platform allows us to engage more effectively and drive better results. As a business owner, I’m committed to finding innovative ways to maximize our content’s impact and ensure consistent, high-quality engagement with our audience.

Muffetta Krueger · Answer

One creative approach I’ve taken to repurpose existing content across different digital platforms involves transforming our detailed cleaning guides into various engaging formats. For instance, I start with a comprehensive blog post on our website about a specific cleaning technique or seasonal checklist. From there, I pull out the key points and tips to create eye-catching infographics, which I share on Pinterest and Instagram to reach a visually-centric audience.
I also create quick, instructional videos that demonstrate these cleaning techniques in action. These videos go up on YouTube and are shared on Facebook, where they can reach a broader audience. To leverage the popularity of short-form content, I break these videos down into bite-sized clips for TikTok, each one focusing on a single, actionable cleaning tip.
For our professional audience on LinkedIn, I adapt the content into an informative article, highlighting industry insights and the benefits of maintaining a clean environment for businesses. This way, I can reach different audiences in ways that resonate best with them, all while using the same core content.

Joe Davies · Answer

One creative approach to repurposing content across digital platforms involves transforming a single piece into various formats tailored for each channel. For instance, a detailed blog post can be distilled into an infographic for Pinterest, a series of tweets for Twitter, or an engaging video for YouTube. This strategy not only maximizes the reach and lifecycle of the original content but also enhances SEO by linking back to the full article from multiple platforms.

Michael Alexis · Answer

One creative approach I've taken to repurpose existing content across different digital platforms is to create a series of "quick-read" articles that serve almost like flash cards for different activities. We condensed our in-depth guides into easily scannable "how-to" articles, and plan to repurpose these pieces further as social assets.

Eric Plotts · Answer

One strategy many marketers overlook is transcribing their video content and transforming it into written articles or blog posts. This approach is particularly underutilized in the local service industry, where businesses often have video content but lack the accompanying written materials.
Sometimes, if the audio is suitable, we'll convert the videos into podcast episodes and leverage the reach you get from podcast distributions.
By not repurposing video content, you're missing out on an opportunity to leverage search engine traffic and expand your reach. Here's an example of how I might do this for a client and how you can do it for your own web presence or for clients.
1. Go to their YouTube channel and find topics that are actually searched for and have volume in Google. We can easily look at the client's analytics and see videos that are getting search traffic on YouTube. Then transcribe those videos.
2. Head to your language model of choice, like ChatGPT. Ask it to create an outline for an article based on the transcribed content. Review the outline to ensure its accuracy and relevance, as LLMs are not infallible.
3. Write the article or create the podcast episode, expanding on the key points and providing additional insights.
4. Syndicate content across social media: To maximize the reach of newly created content, use tools like Zapier to automatically share it across social media channels.
5. Distribute the podcast if one is created. You can actually get quite a bit of reach and provide some SEO value to other web properties by distributing to all major podcast networks.
By implementing this strategy, you can effectively repurpose your video content, attract more traffic through search engines, and engage with your audience across multiple platforms.

What Are Creative Ways to Repurpose Content Across Digital Platforms?

What Are Creative Ways to Repurpose Content Across Digital Platforms?

Adapt Content for Platform Preferences

Distill Blogs into Social Media Visuals

Fragment Content into Bite-Sized Insights

Leverage CEO's Network for Thought Leadership

Expand Blog Series to Video and Infographics

Upcycle Long-Form Posts for Platform Audiences

Convert Blog Insights to Social Media Carousels

Turn Blogs into Engaging LinkedIn Carousels

Tailor Blog Posts for Each Digital Platform

Transform Videos into Platform-Specific Graphics

Break Down Blogs into Social Media Posts

Turn Guides into Infographics and Videos

Distill Content for Varied Channel Formats

Create Quick-Read Articles from In-Depth Guides

Transcribe Videos into Articles and Podcasts