Archive

Repurpose or Create New: Content Marketing Leaders Share What Drives Better Results

Content teams do not always need more pieces—they need better decisions about what to refresh, repurpose, or replace. Industry experts share how search signals, buyer questions, and conversion data reveal where content can produce stronger results. These practical insights show how to focus effort on pages and topics with the greatest potential.

Marketer Magazine · Oct 5

The Ad Campaign That Only Worked After We Killed Our Own Best Performing Creative

RHILLANE Ayoub · Oct 1

Why your keyword rankings are rising, but traffic is falling: uncovering hidden organic growth killers

Andrew Antokhin · Oct 1

What Zero-Click Search Taught Us About Running Ads in a Regulated Category

Amit Ranjan · Oct 1

When Everyone Has the Same AI, Voice Becomes the Moat

Orkan Arat · Oct 1

Make the Right Event Marketing Bet: Sponsor, Exhibit, or Host for Real Impact

Event marketing can create real business impact—or waste valuable budget. Experts in the field share how to choose between sponsoring, exhibiting, and hosting based on buyer intent and relationship stage. Learn how to turn event engagement into meaningful conversations, qualified leads, and clear next steps.

Marketer Magazine · Sep 29

Search Content Strategy: How Marketers Choose Between High Volume and Niche Topics

Big search numbers can attract attention, but they do not always bring the right readers or customers. Focused topics often create stronger opportunities by matching real questions, buying intent, and product fit. This article shares practical insights from experts on choosing topics that support traffic, trust, and revenue.

Marketer Magazine · Sep 28

How to Know Your Marketing Is Working When the Data Cannot Prove It

Orkan Arat · Sep 25

How Car Wash Marketing Automation Improves Customer Retention

Ihor Lavrenenko M.S. · Sep 25

Why We Killed Our Best-Performing Ad Campaign on Purpose

RHILLANE Ayoub · Sep 25

Stop Chasing New Customers: The Marketing Math Most Small Brands Get Wrong

Alyssa Ostroff · Sep 25

Local Service Marketing Starts With What Your Buyer Can Verify

Carolyn Vasquez · Sep 25

When Ad Creative Gets Cheap, the Scarce Skill Is Knowing What Not to Say

MING-YUAN XIE · Sep 25

The Quarter Our Best-Performing Channel Turned Out To Be Measuring Itself

Kartik Chugh · Sep 25

The Dubai Ad Campaign We Planned in English and Had to Rebuild in Three Languages

RHILLANE Ayoub · Sep 25

When to Outsource Marketing and When to Build It In House

Nick Baudoin · Sep 25

The 200-Unit Mistake That Changed How I Measure Demand

Aviad Faruz · Sep 25

What Your Photo AI Can't See Should Write Your Marketing

Victor Smushkevich · Sep 25

AI Search Isn't Hitting Publishers Evenly — and the Gap Should Change Where You Place Content

James Nash · Sep 25

Five Things a Year of Putting AI Into My Own Business Taught Me

Dr. Igor Ivitskiy PhD · Sep 25

The Market Analysis That Made Us Cancel an Ad Campaign Before It Launched

Nassira Sennoune · Sep 25

Marketing in the Gray Zone: How to Promote Emerging Regenerative Therapies Without Overstepping FDA Lines

Seth Berge · Sep 25

The Market Analysis Competitors Never Do

Lilach Bullock · Sep 25

My highest-traffic page is one of my worst performers, and that is normal

Daria Turanska · Sep 25

The Listing Photos Were Perfect and the Page Still Didn't Rank

Nassira Sennoune · Sep 25

What Marketing a Regulated Financial Service Taught Me About Writing Honest Copy

Nick Avila · Sep 25

We sized our market with keyword volume for two years. Here is what we found when we stopped.

Abhishek Shah · Sep 23

We Paid for Placement on a Site With Great Traffic. The Traffic Was Refreshing Itself.

Ankush Gupta · Sep 23

The Missed Call Is Where Your Ad Budget Actually Dies

Victor Smushkevich · Sep 23

The Ad Campaign That Looked Profitable Until We Pulled Brand Search Out of It

RHILLANE Ayoub · Sep 23

Make Smarter Splits: How Marketers Balance Brand Building and Direct Response in Quarterly Marketing Budgets

Marketing budget allocation between brand building and direct response remains one of the most contentious decisions teams face each quarter. This article breaks down 25 strategic approaches to making that split more effective, drawing on insights from marketing experts and practitioners who have tested these methods in real campaigns. The tactics range from measuring incrementality through holdout tests to using LTV-CAC ratios as reallocation triggers.

Marketer Magazine · Sep 22

Why Risk Reversal Backfires on Established B2B Buyers

Nick Baudoin · Sep 21

We Have No Marketing Team. Our Biggest Channel Turned Out to Be AI Assistants.

Daniel Brinzan · Sep 21

Marketing to buyers who don't read marketing

Nick Sawinyh · Sep 21

Pick the Right Event Marketing Bet: Sponsorship or Owned Experience

Choosing between event sponsorships and owned experiences can make or break a marketing budget. This article draws on insights from industry experts to examine 25 practical strategies that help teams decide where to invest their event dollars. Readers will learn how to match event formats to buyer readiness, measure meaningful interactions, and turn gatherings into pipeline-building opportunities.

Marketer Magazine · Sep 21

The Front Door Moved and Most Marketers Are Still Painting the Old One

Donnie Strompf · Sep 17

How LED Signs Support Advertising Campaigns for Local Businesses

Bill McKillop · Sep 16

The AI GTM Playbook Is Broken

Kuber Sharma · Sep 16

Canvora Turns Claude and ChatGPT Into an On-Brand Design Studio in 150+ Languages

Marketer Magazine · Sep 16

Make AI Work for Content Marketing Without Losing Your Voice

AI tools promise faster content production, but many marketers worry about sacrificing authenticity in the process. This guide compiles practical strategies from experienced content professionals who have found ways to use automation while preserving brand voice and editorial standards. These twenty-five expert-backed methods show how to assign the right tasks to technology and keep human judgment where it matters most.

Marketer Magazine · Sep 15

Choose the Right Response to Negative Feedback on Social Media and Reviews

Negative feedback on social media and review platforms can make or break a brand's reputation, yet many businesses still struggle to respond effectively. This guide draws on insights from customer service experts and reputation management professionals to provide clear, actionable strategies for handling criticism online. From distinguishing legitimate complaints from trolls to knowing when to take conversations offline, these 25 expert-backed approaches will help any organization turn negative moments into opportunities for trust.

Marketer Magazine · Sep 14

Marketing a Branded Residence: What a Global Name on the Building Changes, and What It Does Not

Nassira Sennoune · Sep 11

The Marketing Advantage Nobody Talks About: Speed of the Feedback Loop

Daniel Haiem · Sep 11

The Segment of One: How Shrinking Our Market Beat a Bigger Budget

Elijah Fernandez · Sep 11

Make the Call on Gated vs Open Content in Content Marketing

Deciding whether to gate content or leave it open remains one of the most debated questions in content marketing strategy. This article compiles insights from industry experts who have tested both approaches across different content types and buyer stages. The following strategies show how to balance lead capture with audience growth by matching access controls to content value and user intent.

Marketer Magazine · Sep 8

Pick Creators Who Drive Results in Influencer Marketing

Choosing the right influencer can make or break a marketing campaign, yet many brands still rely on vanity metrics instead of actual performance data. This article presents fourteen practical strategies for identifying creators who generate real business outcomes, backed by insights from industry experts. Learn how to move beyond follower counts and focus on measurable indicators that predict genuine sales impact.

Marketer Magazine · Sep 7

Make Better Trend Calls in Social Media Marketing

Social media trends move fast, but jumping on every viral moment can backfire for brands trying to connect with their audience. This article breaks down thirteen practical strategies for evaluating which trends deserve your attention and which ones to skip, featuring insights from industry experts who have navigated these decisions firsthand. Learn how to assess emotional context, test authenticity, and prioritize substance over hype when deciding whether to participate in trending conversations.

Marketer Magazine · Sep 1

Choose Between Event Sponsorship and Webinars for Lead Quality

Choosing between event sponsorship and webinars can make or break your lead generation strategy, yet most B2B marketers struggle to identify which channel delivers higher-quality prospects. This guide examines seventeen proven tactics—from source-level attribution and buyer qualification methods to securing direct access to decision-makers—drawing on insights from field experts who have tested both approaches across industries. Understanding how to control targeting, assess audience maturity, and own post-event conversations will help determine which investment drives the pipeline growth your business needs.

Marketer Magazine · Aug 31

Marketing Innovations: How Customer Education Builds Stronger B2B Relationships

Will Hanson · Aug 28

Why AI Is Becoming Your Brand's First Audience

Amit Sati · Aug 28