A year after reviving Help a Reporter Out (HARO), Featured is bringing another PR brand back to life: Connectively.
Featured has spent the last 4.5 years building a system that connects a subject matter expert with a publisher every 6 seconds, supports 100,000 users, and helps 2,500 publishers fill content gaps with expert-led articles. The company announced today it is moving all of it to Connectively: every media opportunity, profile, subscription, workflow, and piece of data customers depend on. The only things changing are the name, logo, and URL. The move to Connectively will pave the way for Featured to become the first-of-its-kind AI co-pilot for PR.
Connectively was originally brought to market as "HARO in a platform." Featured acquired both brands a year ago, then took HARO from "discontinued" to the leading journalist request platform in the industry. The company sees a similar opportunity in Connectively — a brand with real equity left to activate.
"We've spent the last four and a half years building a platform that connects subject matter experts with publishers, and that experience deserves to be preserved as Featured evolves into the AI co-pilot for PR," said Brett Farmiloe, founder and CEO of Featured. "Connectively is the right home for it — a brand we already own, with real equity left to activate, and a clear path forward of its own."
Connectively will operate as a standalone product, joining HARO as the second revived brand in Featured's portfolio. Featured itself relaunches on June 2 with a single interface where PR professionals can find opportunities across journalist requests, podcasts, bylined articles, speaking engagements, awards, generative engine optimization (GEO), and more.
A countdown to the relaunch is live at featured.com.
About Featured.com
Featured.com originally started as a knowledge sharing platform that connects subject-matter experts with leading publishers to create quality, ready-to-publish content. With the community of over 100,00 experts and more than 2 million answers submitted now on Connectively, Featured has shifted to become your AI co-pilot for PR. Across all three brands, Featured, Connectively, and Help a Reporter Out (HARO), Featured is committed to making expert knowledge more accessible to journalists and readers alike, Featured is helping to unlock the full potential of human expertise - one answer at a time.
Media Contact:
Brett Farmiloe
brett@featured.com
602-910-1214